Hotel

Ascend Hotel Collection adds NYC boutique property

US: The Mayfair Hotel, a boutique property located in the Theatre District of New York City, has joined the Ascend Hotel Collection under Choice Hotels.

The seven-storey, 77-room hotel has recently completed a renovation. It was originally developed by Mayfair Hotel Group with principals Henry Zheng and Mark Arend.

Other properties located in New York also part of Ascent Hotel Collection includes Blue Angel Hotel, The L Hotel, and the Insignia Hotel.

“As ‘the city that never sleeps’ New York City is a hub with rich history and vibrant culture,” said Indy Adenaw, senior vice president and general manager, upscale, Choice Hotels. “We’re excited to welcome The Mayfair Hotel to the Ascend Hotel Collection as we continue to thoughtfully expand the collection’s upscale offerings to the growing New York City market. Like its surroundings, we know the reimagined Mayfair Hotel will deliver the unique and infectious spirit of this iconic city.”

There are more than 360 Ascend Hotel Collection properties worldwide, open or in the pipeline, including Denmark, Finland, Ireland, Japan, Norway, Spain, Sweden, Turkey, Australia, New Zealand, Canada, Ecuador, Mexico and throughout the Caribbean. 

All properties join Choice Privileges, where members can earn and redeem points at more than 7,000 hotels across the Choice Hotels’ portfolio.

Owners and operators of Choice properties also gain access to the company’s suite of cloud-based solutions, including choiceEDGE guest reservation platform, choiceADVANTAGE PMS, and Your Key to Profit – a mobile-friendly platform with tools include revenue management tool G3.

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