Hotel

Cendyn acquires digital marketing agency WIHP

France: Hotel CRM, marketing and revenue platform Cendyn has acquired WIHP, a digital marketing agency specialising in metasearch services.

Cendyn’s acquisition of Paris-based WIHP will enable hoteliers to drive revenue through direct booking channels.

It builds on Cendyn’s global footprint and establishes a greatest presence in EMEA for the company.

Jack Blaha, who earlier this year was appointed CEO at Cendyn, said: “We are thrilled to embark on this transformative journey with WIHP. The synergy between both companies is remarkable, and with WIHP’s metasearch prowess, this merger reaffirms our commitment to driving more demand for our customers’ most profitable direct booking channel.” 

Vincent Ramelli, CEO at WIHP, added: “At the core of this transformative acquisition lies two true digital leaders in the industry. Marrying Cendyn’s rich heritage with WIHP’s state-of-the-art metasearch expertise establishes a new epoch in the hospitality industry. We are incredibly excited to see what we can achieve together for our industry.” 

The entire WIHP team will be retained at Cendyn with Ramelli taking on the role of senior vice president of e-commerce business development.

Cendyn’s last acquisition was in August 2022 when it acquired DigitalHotelier, a London-based design, revenue management and data intelligence firm. Prior to this, Cendyn merged with Pegasus in January of the same year.

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