Cendyn and SiteMinder enter strategic partnership

UK: Customer engagement platform Cendyn and eCommerce platform SiteMinder have formed a strategic partnership to mutually grow both companies’ revenue management capabilities.

Through the partnership, Cendyn customers can now gain full access to SiteMinder’s revenue platform, which provides the ability to manage rate plans and inventory.

Additionally, customers will be able to access all distribution channels under SiteMinder to gain a dynamic mix of revenue streams and increase speed-to-market.

For SiteMinder’s hotel customers, performance data insights will be supported by Cendyn covering revenue, eCommerce, distribution, and marketing and sales analytics.

Michael Bennett, president at Cendyn, said: “We are delighted to deepen our long-standing relationship with SiteMinder to provide our hotel customers the opportunity to tap into new streams of revenue, quickly and easily.  It’s exciting to extend this strength in revenue generation to our customers around the globe as SiteMinder stands out as a strong technology partner for hotels.”

Jonathan Bedford, chief sales officer at SiteMinder, added: “Cendyn is a true market leader with great foresight in bringing together revenue, eCommerce, distribution, marketing and sales capabilities to the world’s hotels. We are pleased to strengthen our partnership for the benefit of our mutual hotel customers.”

Cendyn and SiteMinder first partnered in 2018 with the launch of SiteMinder Exchange, which enabled hotel data to be transferred between property management systems and hotel applications such as Cendyn’s customer relationship management (CRM). SiteMinder Exchange led to the launch of SiteMinder’s Hotel App Store marketplace in 2019.

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