Ennismore appoints SO/ brand manager for Europe

EU: Stefan Viard has been promoted from general manger of SO/Paris to become Ennismore’s regional general manager for the SO/ brand in Europe.

Viard began his career at the Hyatt Regency in Cologne before transitioning into food and beverage at the Park Hyatt in Hamburg. In 2007, he moved to Malaysia as the director of F&B for the Andaman Hotel, part of GHM Hotels Group.

Later, Viard moved to Dubai to open The Address Hotels & Resorts from the EMAAR Hospitality Group. He moved on to become the general director and co-launched the lifestyle hotel brand Vida, as well as opened the Me by Melia hotel.

Now, Viard has been promoted from his most recent position as general manager of SO/ Paris to head up the SO/ brand across Europe. He will continue to lead SO/ Paris whilst also supporting SO/ Berlin Das Stue, SO/ Vienna and SO/ Saint-Petersburg.

SO/ Paris opened in September 2022 as the brand’s flagship hotel. It marked the hundredth hotel opening for Ennismore at the time.

Viard said: “It’s genuinely delightful to continue and evolve my career in hospitality within the SO/ brand, one that perfectly blends the creative spirit and sophistication Ennismore is known for. I am especially excited to shine a bright light on all of these incredibly unique establishments and their collective talent, who embody what modern hospitality looks like today.” 

Chadi Farhat, brand COO – SLS, Mondrian, SO/ and Delano at Ennismore, added:I am thrilled to announce that Stefan Viard will move into a regional GM role. In his new role, Stefan will remain fully dedicated and responsible for SO/ Paris and the team, in addition to supporting our SO/ Berlin, SO/ Vienna and SO/ St. Petersburg properties and our GMs.

“Stefan joined the SO/ Paris team and the Ennismore family back in March 2021 after having spent 18 years in the Middle East and Asia, and has been instrumental in building and leading the SO/ Paris team to a successful launch under the new direction for the brand.” 

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