Hyatt expands footprint in Germany with plans for the Kennedy 89

Germany: Kennedy 89 will mark the debut of The Unbound Collection by Hyatt in Frankfurt and will be the second Hyatt-branded hotel in the city.

Hyatt has entered into a franchise agreement with SIC Hospitality GmbH for Kennedy 89. The property is currently under development and is set to open this year.

Kennedy 89 will be located at the intersection of the Kennedy Allee and the Stresemann Allee. It will feature 181 guest rooms, 68 of which will be suites, with private balconies and kitchenettes. The hotel will have a destination restaurant with street-level entrances and outdoor seating, as well as standalone bars on the first floor and the rooftop.

Other amenities include an on-site gym and 1,400 square-feet of event space equipped with a central lounge and bar.

The façade of the new-build property will be designed by architectural firm Eike Becker and the interiors will be led by Studio Lux Berlín.

Felicity Black-Roberts, vice president, development for Europe and north Africa, Hyatt said: “With Frankfurt being one of the world’s leading financial centres, we are delighted to announce plans for the first hotel in The Unbound Collection by Hyatt brand in the city with this one-of-a-kind property, marking an important milestone in our impressive luxury brand growth in Europe.

“The Unbound Collection by Hyatt brand celebrates the individuality of each property and the rich stories within to provide guests story-worthy experiences. We are honoured to collaborate with SIC Hospitality GmbH on this project to bring their distinct vision to life in such a key destination that is sure to attract global travellers and locals alike,” she added.

Benjamin Blackman, managing director of SIC Hospitality GmbH, said: “In designing our new property, we were keen to cater to the evolving demands of today’s modern traveller whilst capitalising on both Frankfurt’s strong banking reputation and Hyatt’s world-class hospitality. Combining luxury service with the added flexibility of long-stay comfort, we are confident that Kennedy 89 will be perfectly positioned to help visitors of this vibrant city enjoy an elevated, comfort-rich experience, whether they are in town for a short break or doing business over an extended period and believe it will be a strong addition to Hyatt’s dynamic brand portfolio.”

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