Lifestyle brand Miiro to launch European hotel collection

Europe: Lifestyle brand Miiro has revealed it will debut next year in Paris and Barcelona, followed by London and Vienna in 2025.

Miiro is a venture from InterGlobe Enterprises, an aviation and hospitality conglomerate in India. 

The brand will debut in Paris with Le Grand Hôtel Cayré, which has been reimagined from the historic Hôtel Cayré. Scheduled to open in summer 2024, the hotel will offer 123 rooms and suites and a French brasserie and bar. 

In Barcelona, Miiro will open Borneta located in the old artisan quarter of El Born. It will feature 92 rooms, a restaurant with open-plan kitchen, a cocktail bar and rooftop terrace. 

Early 2025 will see the launch of Templeton Garden in Earl’s Court, West London. Once home to writers Beatrix Potter and Agatha Christie, the hotel will offer 156 rooms, a deli cafe, restaurant, bar, and a garden.

Further details are yet to be released on the Vienna property. 

Neena Gupta, CEO of Miiro and executive director of group strategy and international hospitality at InterGlobe Enterprises, said: My team and I have been developing the Miiro brand for a number of years, from the initial market research to the present day, and I’m incredibly proud of what we have created together and delighted to be announcing its launch in 2024.

“We can’t wait to open the doors in Paris, Barcelona and London over the next year or so, and to continue growing the Miiro brand as we target further expansion in Europe’s most interesting city centre neighbourhoods.”

She added: “At InterGlobe we have a proven track record of identifying market opportunities and setting new benchmarks for industries, and Miiro will be no different. We believe there is a better way to travel that is more thoughtful and personal, and through creating ‘brilliantly considered stays’ that bring Miiro guests closer to the local culture, we can take the hospitality experience to a new level.”

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