Luxury hotel Broadwick Soho opens in London

UK: Independent luxury property Broadwick Soho has opened its doors in the West End of London.

The 57-room hotel Broadwick Soho is owned by Noel Hayden and supported by managing director Jo Ringestad, executive director Joshua Gardner, creative director Andrea Gelardin, and non-executive director Jamie Poulton.

Interior designer Martin Brudnizki has overseen the hotel’s townhouse transformation. The rooms – which include nine suites and one penthouse – feature custom-designed beds, walk-in rain showers, and some suites include free-standing bathtubs. 

Artwork by Francis Bacon, Bridget Riley, Andy Warhol, and William Turnbull are on display throughout the property. Perfumier Azzi Glasser has created a bespoke scent and candles for Broadwick Soho.

Four dining venues include the lower ground floor Italian restaurant Dear Jackie which will be open for dinner, and the all-day street level terrace Bar Jackie. A rooftop dining bar Flute – named after a 19th century flute-maker on Broackwiid Street – serves cocktails, lunch and dinner. 

The Nook is a residents-only, ground floor lounge area while the eighth-floor private Dining Room can be booked for up to 24 people.

David Monson was appointed general manager of Broadwick Soho in July 2021. The hotel is located on the corner of Broadwick Street and Berwick Street.

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