Max Brown Hotels set for Italy debut next year

Italy: Boutique brand Max Brown Hotels will open its first property in Italy in January 2024, located in the centre of Milan.

Max Brown Missori has been designed by Amsterdam-based interior designer Saar Zafrir in collaboration with Sircle Collection’s in-house design team – the parent brand of Max Brown Hotels. 

The building has been refurbished and redesigned with much of the original furniture repurposed. Items not incorporated into the design have been donated to local charities such as Casa della Speranza.

Featuring 64 guest rooms ranging from tiny to extra large, in-room amenities include a SMEG kettle, basketball hoop, and Crosley record players. The hotel will also provide communal areas such as a ground floor lounge for working and socialising.

Liran Wizman, founder and owner of Sircle Collection, said: “Max Brown Missori is where charm and cosiness come together, embodying the playful spirit of Max Brown Hotels. We’ve been eagerly looking forward to opening our first property in Italy and this marks a significant milestone to infuse our unique hospitality into this vibrant city.” 

Max Brown Hotels currently includes five properties in four European cities including Amsterdam, Vienna, Düsseldorf and Berlin. Plans for future locations include Vienna’s fifth district and Athens.

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