Meeting and event trends in 2024 and beyond

[SPONSORED CONTENT] Cvent shares some key meeting and event trends for 2024 in its latest eBook.

It’s time to prepare for the exciting trends that await us in 2024 and beyond. To help you stay ahead of the game, we have compiled a comprehensive eBook that outlines the key trends you need to know.

In 2024, we can expect to see a gradual recovery in staffing levels, which is great news for the industry. With more hands on deck, you’ll have the resources to create even more memorable events. Additionally, there will be a strong emphasis on diversity, accessibility, and sustainability. As social consciousness continues to grow, event organisers will be expected to prioritise inclusivity and environmentally-friendly practices.

The rise of hybrid and bleisure travel is another trend that will shape the landscape of meetings and events. Attendees are increasingly looking to combine business and leisure travel, seeking opportunities to explore new destinations while attending events. This presents a unique opportunity for hotels, venues, and convention and visitor bureaus to cater to this growing demand.

However, it’s important to acknowledge the challenges that lie ahead. Inflation continues to impact the industry, resulting in higher costs for meetings and events. Event planners will seek assistance in creating stellar event experiences within their budget constraints. This is where you can step in and provide valuable expertise to help them achieve their goals.

Furthermore, the relationships between event planners and venue staff will play a significant role in decision-making. Planners will be swayed by the level of support, professionalism, and flexibility exhibited by venue staff. Building strong partnerships and maintaining excellent service will be essential for success in 2024.

In this digital age, it’s no longer optional to rely solely on traditional advertising and operations. Digital platforms and technologies have become indispensable tools for event promotion and management. Event professionals must embrace these tools to stay relevant and effectively engage with their target audience. From social media campaigns to virtual event platforms, the possibilities are endless.

To delve deeper into these trends and discover strategies for success in 2024, we invite you to download our eBook. Packed with valuable insights and actionable tips, this resource will equip you with the knowledge and tools to thrive in the ever-evolving world of meetings and events.

Get ready to seize the opportunities that 2024 brings. Stay ahead of the curve, adapt to the changing landscape, and elevate your events to new heights of success. Download our eBook today and unlock the secrets to a prosperous future in the world of meetings and events.

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