US: Real estate investment trust Braemar Hotels & Resorts will rebrand and convert its Mr. C Beverly Hills hotel in Los Angeles to the Cameo Beverly Hills, joining Hilton’s luxury brand LXR.
Beginning 4 August 2023, Cameo Beverly Hills will be available to book on Hilton’s website.
Braemar is planning a $25 million renovation of the property which is expected to be completed by the end of 2025. This will include added amenities and upgrades to the guest rooms, bathrooms, restaurant, lobby, pool, fitness area and meeting rooms.
When complete, it will join LXR Hotels & Resorts, a collection of independent luxury properties under Hilton.
Remington Hospitality will continue to manage the property after the conversion under a management agreement.
Richard J. Stockton, Braemar’s president and chief executive officer, said: “The transformation of this iconic hotel fills a desirable niche in the Beverly Hills lodging market. We look forward to realising enhanced financial performance from this property as a result of our significant investment and new partnership with Hilton.”
Braemar acquired Mr. C Beverly Hills in summer 2021 for $65.4 million, along with five adjacent residences for $12.5 million.
The hotel was originally built in 1965 and became the first Mr. C hotel in 2011. The Mr. C hotel chain has two other locations in New York and Coconut Grove, Florida.