UK: Independent hotel One Hundred Shoreditch, part of Lore Group, has selected food and beverage digital platform IRIS to power its lobby bar.
One Hundred Shoreditch offers 258 bedrooms alongside several F&B venues, including the Seed Library, a rooftop bar and terrace, a coffee shop, and a lobby bar.
Six months ago, IRIS was implemented in the lobby bar to enable guests and visitors place orders digitally. The platform integrates with payment provider Stripe so that bills can also be settled via the IRIS app.
Graham Rushin, VP sales and marketing at IRIS, said: “Mobile for many operators now has a critical role to play in day-to-day operations and has swiftly proved itself to be an important ally in enabling operators and staff to fulfil their roles on a daily basis.
“Many guests expect a mobile ordering experience. For many of our clients, one of the key benefits of the IRIS platform is its scalability and we look forward to working with the team at One Hundred Shoreditch as they look to extend their mobile ordering service further and enable them to realise their operational and revenue ambitions.”
Gavin Allison, regional director of IT at Lore Group, said: “We have seen a marked shift in demand for mobile ordering and the expectation from our guests that we can and should offer a digital, self-service function. Guests recognise that it can enhance their stay, whether that be a quick coffee, cocktail or a longer meal. Many guests now like to be in control of what and when they order and likewise how they pay.
“Like many other operators across the industry staffing has been a challenge so we have to find new solutions to enable us to deliver a positive guest experience, without compromising on operations and service.
“Since implementing IRIS’ online F&B ordering, we’ve seen an increase in guest usage as they frequently open a tab online for the duration of their stay which typically bolsters their average spend. We’re looking forward to extending the platform to other outlets throughout the hotel to maximise revenue further.”