SO/ to debut in Hungary in 2026

Hungary: Lifestyle hospitality group Ennismore will expand its SO/ brand to Hungary, signing a property in Budapest scheduled to launch in 2026.

SO/ Budapest will be repositioned from the former Sofitel Budapest Chain Bridge, located on the city’s Pest Bank.

Following an exterior and interior refurbishment, the completed SO/ property will feature 350 rooms, including 56 suites and two presidential suites.

Amenities include four food and drink venues, meeting and events spaces, and a spa with a swimming pool and fitness/wellness space.

Chadi Farhat, brand COO of SO/ at Ennismore, said: “We are thrilled to bring SO/’s avant-garde design and creative approach to Hungary for the first time. SO/ exudes an ultra-chic social vibe that fits Budapest and merges culture through its wealth of UNESCO World Heritage sites with elegant modernity. Making a stylish statement, SO/ Budapest will undoubtedly become a destination for locals and travellers alike.”

In addition to SO/ Budapest, Ennismore has a pipeline of hotels opening in Hungary over the next few years including 25hours, JO&JOE, and Mama Shelter.

Globally, Ennismore is set to open over 15 hotels and over 50 restaurants and bars in 2024, including The Hoxton Vienna, Austria; Hyde London City, UK; 25hours The Odd Bird, Jakarta, Indonesia; SLS Barcelona, Spain; Mama Shelter Nice, France; Rixos Tersane Istanbul, Türkiye, and Rixos Obhur Jeddah.

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