Hotel

The Access Group acquires SHR

US: Business management software provider The Access Group has acquired hotel and casino technology platform SHR.

Based in Houston, Texas, SHR’s technology solutions includes a central reservation system (CRS), internet booking engine, customer relationship manager (CRM), revenue management system (RMS), and digital marketing and loyalty tools.

Its use of AI personalises the content that guests view on hotel websites, helping hoteliers maximise conversion potential through direct bookings, upselling and cross-selling.

Clients of Access can now leverage an integrated technology solution, pairing SHR’s capabilities with property management system Guestline – which Access acquired in 2023. 

SHR’s 2,000 customers will join Guestline’s 3,000 properties, with all clients of the Access hospitality division able to utilise the wider portfolio of products. These include ResDiary, Procure Wizard, Rotaready, CPL, Trail, Access EPoS, Acteol CRM, Design My Night, Newbridge, Wireless Social and Maintain.

The Access hospitality division supports more than 20,000 businesses including hotels, pubs, bars, restaurants, and leisure operators.

Champa Magesh, MD of Access Hospitality, said: “We’ve always worked to provide world-class products and unrivalled technological capabilities, and SHR embodies that ambition. The acquisition further bolsters our accommodation offering following the addition of Guestline last year. SHR is undoubtedly the world’s leading automated hotel technology platform and a significant addition to our hospitality offering. In this increasingly complex industry, leveraging AI’s immense potential gives hoteliers a competitive edge – enabling them to revolutionise guest experiences, drive operational efficiencies, and increase revenue.”

Andrew McGregor, former CEO of Guestline and now VP accommodation of Access Hospitality, said: “This deal takes us a step closer to achieving our goal of being the global go-to technology partner for hotels, helping them deliver exceptional guest experiences and increase their profitability. SHR’s pioneering use of technology and laser focus on customer experience make it a natural fit to integrate into the Access Hospitality portfolio. This acquisition marks a key milestone in our drive to grow our market share by opening up the USA and tapping into the massive growth opportunity the market presents.”

Rod Jimenez, CEO SHR, added: “Access is already a leader in providing software and services to UK and European hotels. Its focus on offering solutions that support customers with their entire operations enable hoteliers to deliver excellent guest experiences cost-effectively, profitably and sustainably. By joining the Access Hospitality family, SHR’s customers gain access to a complete suite of products and services. The ability to draw on the expertise of Access’ extensive network of partners will not only help our customers; it will provide us with the ability to accelerate capabilities and innovation across our products and customer support services.” 

The acquisition enables Access to expand its hotel software portfolio across the US, serving 5,000 clients globally.

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