The Newman joins Preferred’s Legend Collection

UK: Ahead of its opening in spring 2025, luxury hotel The Newman in London’s Fitzrovia has joined Preferred Hotels & Resorts’ Legend Collection.

The Newman marks the first hotel under management by Kinsfolk & Co, designed by Pernille Lind and Richy Almond of Lind + Almond.

It will feature 81 guest rooms and suites, a European brasserie, cocktail bar, two private event and dining rooms, and a spa with hot and cold experience cabins, salt therapy room, hydrotherapy pool, treatment rooms, a meditation studio and gym.

Oliver Milne-Watson, general manager of The Newman, said: “I am delighted to announce The Newman’s partnership with Preferred Hotels & Resorts. Crucially, they are aligned with our values and vision as an independent operator and committed to a thoughtful level of service, both to our guests and teams alike. This significant step forward marks our commitment to excellence as we gear up for our forthcoming launch in spring 2025. We look forward to sharing more of The Newman, and the creative Fitzrovia neighbourhood in which we are located.”

Paul Brackley, founder and CEO of Kinsfolk & Co, added: “We are thrilled that The Newman, Kinsfolk & Co’s first hotel, will partner with Preferred Hotels & Resorts, as part of their prestigious Legend Collection. We look forward to offering elevated and considered experiences for our valued guests. Through our esteemed new partnership, we have gained access to a range of strategically advantageous solutions as hotel operators, including enhanced brand prestige and global operating scale.”

Brenda Collin, EVP of Europe for Preferred Hotels & Resorts, said: “We are delighted to welcome The Newman to our prestigious Legend Collection. Kinsfolk’s reputation for quality and excellence makes their choice of Preferred Hotels & Resorts especially gratifying. As a luxury soft brand, we bring a wealth expertise to hotel openings, ensuring that our partners achieve a successful launch with global visibility and reach.”

The Newman will sit alongside other luxury London hotels within the Legend Collection including The BoTree, The Londoner, The Beaumont and The Stafford.

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