Urban Rest enters boutique hotel sector

Australia: Serviced apartment operator Urban Rest has moved into the boutique hotel sector with the opening of The Sarah in Sydney.

Urban Rest has introduced a new property category to its portfolio – Urban Rest Hotel – with the opening of The Sarah in Darlinghurst, Sydney.

All rooms come with a double bed and ensuite bathroom along with a kettle, tea and coffee. Communal spaces include a rooftop and a coffee and wine bar in the lobby which will serve an all-day menu.

David Whelan, founder and CEO of Urban Rest, said: “[Our] expansion into the hotel category offers a new transient option for our existing longer stay bookers, whilst also attracting a whole new audience. We’re seizing this opportunity to broaden and provide a comprehensive range of accommodation, from short-term to extended stays, demonstrating our commitment to redefining accommodation and expanding our market presence.”

Jeff Baars, chief commercial officer at Urban Rest, added: “Where supply is scarce, Urban Rest is strategically positioned to explore a multitude of supply alternatives. We do not limit ourselves to a particular category or accommodation type, our adaptable model allows us to flex and accommodate smaller residences and boutique hotels, as well as bigger apartment blocks.”

Urban Rest was founded in 2017 in Sydney, Australia and offers flexible apartments for weekly, monthly and yearly stays. The company has grown to 400 units globally with The Sarah marking the group’s foray into hotel operations.

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